From Campaign Idea to Live Placement

Initial Campaign Conversation

We start with a conversation. Every campaign is different, so we take the time to understand the business before recommending anything.

• The business
• Campaign objective
• Ideal customer
• Geographic targeting
• Budget
• Campaign duration
• Desired launch date

Location and Screen Research

Boardly Media reviews available advertising inventory through third-party platforms and media providers to identify placements that fit your goals.

• Location
• Traffic patterns
• Venue type
• Screen format
• Audience
• Estimated impressions
• Campaign cost
• Creative specifications

Campaign Recommendation

You receive a proposed campaign plan built around your goals. It typically outlines the pieces below and is discussed together before anything is booked.

• Recommended placements
• Campaign timeline
• Estimated budget
• Creative requirements
• Management services
• Any applicable production or design costs

Note: Pricing and inventory availability may change until a campaign is officially booked.

Creative Preparation

We coordinate the preparation of creative assets so they meet the requirements of each screen or platform. Clients may provide existing materials or work with us to produce new ones.

• Logos
• Brand colors
• Photos
• Offers
• Contact information
• Website addresses
• Existing advertisements

Note: Creative design may be included, quoted separately, or completed by a third-party designer depending on the campaign agreement.

Booking and Launch

Boardly Media books approved placements through third-party media platforms or providers, then confirms readiness for launch.

• Inventory availability
• Creative approval
• Platform requirements
• Payment
• Provider policies
• Local laws and advertising restrictions

Reporting and Follow-Up

After the campaign runs, Boardly Media provides available campaign reporting and works with the client to evaluate future campaign options.